This week, the focus fell squarely on fancy footwork and footwear as I joined director John Park on an online campaign for retailer JustFab.com
The creative called for a continuous shot as we follow a pair of legs wearing fashionably awesome shoes through three different spaces: a closet, an office space, and a nightclub.
The entire spot was shot on site at JustFab.com HQ in El Segundo. I took the opportunity to tryout Kino Flo's Vistabeam and Celeb 400 units for all of my soft sources.
Coupled with some classic soft filtration, I thought the units made for an efficient and controllable lighting plot that made for an excellent day.
Special thanks to my gaffer Team Bashet for the assist on the scheme.