This past Sunday I reunited with director Andrew Oh of Unit 5 Films to shoot a new commercial for a fitness app called FITCOIN.
Andrew created an amazing visual concept marrying modern cross fit with a futuristic dystopia. We developed an in camera look using Red Cine X and shot the spot with the original RED Epic using a Fujinon Cabrio 19-90 zoom lens.
I really appreciated the flexibility a zoom lens affords you when you have many set-ups to complete in a production day. Every minute coins and eliminating lens changes is a simple way to save some time.
I'm very proud of what we accomplished on this one and can't wait to see the edited spot.
Special thanks to my chief lighting technician Shawn Gaffer and my first AC Alan Certeza for an mazing job!